"FREE Coke with every 10th PIN!
Starting May 1st, every 10th PIN you enter gets you an offer for a FREE Coke. However, if you choose not to accept the offer when prompted, the opportunity won't come again until you've entered another 10 more PINs."
The gist of iCoke is that you can collect PIN numbers under caps of Coke. Each PIN gives you like 500 points (no matter what the size of the bottle, which is another point of contention for me, but that's another argument). You can collect points and redeem them for things. Most of the prizes is shit I will never want or need, but the only reason I collect is because one of the prizes is movie tickets (although they pretty much never have them in stock, which is yet another annoyance from Coke).
Coke, in one of their streaks of wisdom, decided to implement the above promotion. When I saw it I thought "hey, something else I might find useful for once". So, I entered my PIN numbers (I generally get quite a few at a time because my significant other and me both collect and share PINS, because we use the movie tickets together) and got up to 10 PIN numbers pretty quickly. I then got the following message:
"You have received this exclusive offer because you've entered 10 iCoke PINS*. All you have to do is redeem 5,000 iCoke Coins and you'll receive a coupon† for a FREE Coke. Be careful, if you close this page the offer will be gone for good!"
What the fuck? So, if I take the offer, the points I just entered were pretty much a waste of time and effort? (10 x 500 = 5000, nullifying the addition to my points balance) I got lied to once again? I thought that when I entered 10 PINS Coke would grace me with a small blessing of their thanks by giving me a free Coke (after consuming 10 of them to get the fucking points). But no, that's far too much to ask for. "Here is a free Coke... that will be 5000 points please". Does anyone else see this as being as stupid as I do?