Axe marketing campaign stupidity

Someone seriously needs to shoot/kick/throat punch/lynch the Axe marketing team. I just saw the newest "cottage" ad for Axe and they're getting stupider and stupider. I think they're paying monkeys to come up with and design marketing campaigns. What makes it worse is that Axe is an absolutely vile, overpriced product. You can buy five of the competitor's product for the price of one bottle of Axe, and the competitor's product actually works. It should be marketed as an emetic medication. More evidence this world is going to hell in a handbasket. Fuck capitalism.